PRIVACY POLICY
PRIVACY POLICY
Last updated: September 2026
Proper Good Advisory Ltd (“Proper Good”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This privacy policy explains what information we collect, why we collect it, how we use it and the rights you have in relation to your personal data.
1. WHO WE ARE
Proper Good Advisory Ltd is a company registered in England and Wales under company number 17410267.
We provide strategic growth and business advisory services to businesses, founders and leadership teams.
For the purposes of UK data protection law, Proper Good Advisory Ltd is the data controller of personal information covered by this privacy policy.
If you have any questions about this policy or how we use your personal information, you can contact us via our website at www.propergoodadvisory.com
2. INFORMATION WE MAY COLLECT
Depending on how you interact with us, we may collect and process information including:
your name;
your job title and company;
your email address and telephone number;
information you provide when contacting us or making an enquiry;
correspondence between you and Proper Good;
information relating to projects, proposals, contracts and services we provide;
billing and payment information;
information about how you use our website, such as pages visited, browser type, device information and approximate location; and
information available from publicly accessible sources such as company websites, professional directories and business networking platforms.
We generally deal with businesses and do not intentionally collect sensitive or special category personal data.
Please do not provide this type of information unless it is genuinely necessary.
3. HOW WE COLLECT YOUR INFORMATION
We may collect personal information:
directly from you when you contact us;
when you become a client or supplier;
through meetings, calls and correspondence;
through our website;
through introductions and referrals;
through professional networking;
from publicly available business information; and
through third-party services we use to operate our business.
4. HOW WE USE YOUR INFORMATION
We may use your personal information to:
respond to enquiries;
discuss potential projects or engagements;
prepare proposals and agreements;
provide our advisory services;
manage our relationship with clients, prospects and suppliers;
administer contracts, invoices and payments;
maintain appropriate business and financial records;
improve our services and website;
maintain and develop professional and commercial relationships;
contact relevant business contacts about Proper Good’s services where we believe there is a legitimate business reason to do so; and
comply with legal, regulatory and tax obligations.
We do not sell personal information.
5. OUR LAWFUL BASIS FOR USING YOUR INFORMATION
Under UK data protection law, we need a lawful basis for processing personal information.
Depending on the circumstances, we may rely on:
Contract – where processing is necessary to enter into or perform a contract with you.
Legitimate interests – where processing is reasonably necessary for our business, including managing client relationships, responding to enquiries, developing new business, maintaining professional relationships and operating and improving Proper Good.
When relying on legitimate interests, we consider the impact on your privacy and will not use your information where your interests or fundamental rights override our legitimate business interests.
Legal obligation – where we need to process information to comply with the law, including accounting and tax requirements.
Consent – where you have specifically agreed to us using your information for a particular purpose. Where we rely on consent, you can withdraw it at any time.
6. BUSINESS DEVELOPMENT AND MARKETING
We may occasionally contact existing clients, former clients, prospects and other relevant business contacts about Proper Good, our services or matters we reasonably believe may be relevant to them.
Where permitted by law, we may do this on the basis of our legitimate interests in developing and promoting our business.
You can ask us to stop sending you marketing or business development communications at any time by contacting us or using any unsubscribe option provided.
We will respect any request to stop receiving such communications.
7. SHARING YOUR INFORMATION
We may share personal information with trusted third parties where reasonably necessary to operate our business or provide our services.
These may include:
accountants and professional advisers;
IT, website, hosting and cloud service providers;
email and communications providers;
payment and banking providers;
contractors or specialist partners supporting client work; and
regulators, government bodies or other organisations where required by law.
Where third parties process personal information on our behalf, we expect them to handle it securely and in accordance with applicable data protection law.
We do not sell or rent personal information to third parties.
8. INTERNATIONAL TRANSFERS
Some technology and service providers we use may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place as required by UK data protection law.
9. HOW LONG WE KEEP YOUR INFORMATION
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
The period will depend on the nature of the information and our relationship with you.
For example, we may retain:
client and contractual records for up to six years after the end of the relevant engagement, where appropriate for legal, tax and business record-keeping purposes;
financial and accounting records for the periods required by law;
enquiry and prospect information for as long as it remains reasonably relevant to our business relationship or potential relationship; and
marketing contact information until you ask us to stop contacting you or we determine that it is no longer appropriate to retain it.
We may retain limited information where necessary to record that you have opted out of future communications.
10. KEEPING YOUR INFORMATION SECURE
We take reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, loss or misuse.
Access to personal information is limited to people and service providers who reasonably need it for legitimate business purposes.
11. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, UK data protection law gives you rights in relation to your personal information.
These may include the right to:
request access to the personal information we hold about you;
ask us to correct inaccurate or incomplete information;
ask us to delete your personal information;
ask us to restrict how we use your information;
object to certain uses of your information, including direct marketing;
request the transfer of certain information to you or another organisation; and
withdraw consent where we rely on consent to process your information.
These rights are not absolute and may depend on the circumstances.
To exercise any of these rights, contact us via our website at www.propergoodadvisory.com.
We will not normally charge a fee for responding to a request.
12. COOKIES AND WEBSITE ANALYTICS
Our website uses cookies and similar technologies to operate correctly, understand how visitors use the website and improve its performance.
Some cookies are strictly necessary for the website to function and may be used without consent. We also use optional analytics and performance cookies only where permitted by law and, where required, with your consent.
We use Google Analytics to help us understand how visitors interact with our website. Google Analytics may collect information such as pages visited, how visitors arrived at the website, time spent on pages, approximate location, device and browser information, and interactions with the website. We use this information to measure website performance and improve our content, services and user experience.
Google Analytics is provided by Google. Information collected through Google Analytics may be processed by Google in accordance with its own privacy practices and may be processed or stored outside the United Kingdom. Where required, appropriate safeguards apply to international transfers of personal information.
Our website is hosted by Squarespace, which may also use cookies and similar technologies that are necessary to operate and securely deliver the website, as well as optional analytics and performance technologies depending on your consent choices.
Where required, non-essential cookies will not be used unless you consent to them through the cookie banner displayed on our website. You can accept, decline or manage optional cookies using the controls provided on the website, and you can change your preferences where those controls are available.
You can also control or delete cookies through your browser settings, although disabling certain cookies may affect how the website functions.
13. THIRD-PARTY WEBSITES
Our website may contain links to websites operated by other organisations.
We are not responsible for the privacy practices of those websites. If you follow a link to another website, you should review its privacy information separately.
14. COMPLAINTS
If you have concerns about how we use your personal information, please contact us first and we will try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Information about making a complaint is available from the ICO.
15. CHANGES TO THIS POLICY
We may update this privacy policy from time to time to reflect changes to our business, our website, the services we use or applicable law.
The latest version will always be published on our website and the date at the top of this policy will show when it was last updated.