HOW WE DO IT
LIKE our Yorkshire roots, we’ve kept the process simple on purpose.
TALK
We start with a proper good conversation about your business, where you are, and what you’d like to achieve.
DIAGNOSE
We get into the numbers, customers, brand, marketing and commercial model.
FIND THE OPPORTUNITY
We identify the areas with the strongest potential for growing your business.
MAKE THE CHOICES
We prioritise what matters, and de-prioritise what doesn’t
CRACK ON
You leave with a clear view of what happens next.
IT ALL STARTS WITH A proper GOOD CONVERSATION…
You don’t need to arrive with a perfectly defined brief.
In fact, you might just have the nagging feeling that your business should be growing faster than it is.
That’s enough to get started.
GROWTH SERVICES
01. GROWTH DIAGNOSTIC
FINDING THE OPPORTUNITY
A rapid, strategic assessment of your business, designed to answer that one deceptively simple question: Where does the next stage of growth come from?
Over 2-3 weeks, we’ll get under the skin of your business, reviewing your brand, audience, marketing, commercial model and current growth strategy.
After speaking to the people who matter, looking at the available data and challenging some of the assumptions that naturally build up inside a business, we’ll deliver The Proper Good Growth Plan — a clear assessment of where you are, where the opportunities lie, what matters most, and what the next steps should be.
2-3 weeks (Fixed Project)
02. GROWTH STRATEGY
TURNING THE OPPORTUNITY INTO A PLAN
You know where the opportunity is, but not how to capture it. We work with founders and leadership teams to build focused growth strategies, answering questions such as:
Where should our growth come from? Which customers should we prioritise? How should our position evolve? Where should we invest? What role should brand and marketing play? Which opportunities should we pursue? And what should we stop doing?
The end result is a Proper Good Growth Strategy your leadership team can understand, believe in and actually use.
5-6 weeks (Fixed Project)
03. GROWTH ADVISORY
SENIOR THINKING WITHOUT A SENIOR HIRE
Sometimes you don’t need another project. You need someone experienced around the table.
We work with a small number of businesses on an ongoing advisory basis, supporting founders and leadership teams as they make decisions about growth, brand, audience and marketing.
That might mean challenging a new idea, shaping annual strategy, reviewing marketing plans, working through a commercial opportunity or challenging agencies and partners.
Sometimes it simply means having an independent person in the room asking: “Why are we doing this?”
We’ll be your experienced growth partner - close enough to understand your business, independent enough to challenge it.
Ongoing (Monthly Advisory)
OTHER SERVICES
04. SEASONAL STRATEGY
MAKE THE BIG MOMENTS BIGGER
For some businesses, a huge proportion of the year comes down to a few critical weeks… Christmas. Summer. Back to school. A major event. A particular season.
When the stakes are that high, getting the strategy right matters even more.
We help you understand how to maximise your biggest trading periods - from audience and proposition to marketing and commercial opportunities.
But we’ll also look beyond the obvious question: How could you make the season longer?
05. OTHER GROWTH SERVICES
GOT A DIFFERENT GROWTH QUESTION?
Not every growth problem needs a full diagnostic or strategy.
You might have a new opportunity to explore. A proposition that needs challenging. An audience you want to understand better. A commercial idea that needs pressure-testing. Or simply a nagging feeling that there's more growth in the business than you're finding.
Bring us the question.
We'll build a focused piece of work around what you actually need — rather than squeezing your problem into a service you don't.